GOOGLE ADS
Show your advert to customers at the moment when they are searching for business like you.
The way people shop and search for B2B products and services around the world has changed dramatically.
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Google Ads is one of the main platforms driving this transformation and when used correctly, Google Ads has the potential to send you large numbers of people who want exactly what you have to offer.
HOW IS THIS DONE?
Before you set sail you first need to decide and tell Google what your ad goals are
INCREASE CALLS TO YOUR BUSINESS
DIRECT MORE VISITORS TO YOUR BRICK & MORTAR BUSINESS
GUIDE PEOPLE TO YOUR WEBSITE AND LANDING PAGES
HOW?
AD COPY & GEO.
You can then go ahead and write captivating and compelling ad copy that you want to show your prospective clients when they are searching for your product or service.
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Google ads also allows you to choose the geographical area your prospects might be at and want your ad to show up for.
DO NOT UNDER ESTIMATE THE IMPORTANCE OF SETTING THE CORRECT AD BUDGET.
The auction value of keywords plays a critical role in determining your ad spend. Words like handyman and insurance could cost you anywhere between R55.00 - R105.00 per click.
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Know your bidding strategy before you set your budget.
SEARCH ADS
The text ads that are displayed on Google result pages.
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The benefit of search ads is that you're displaying your ad in the place where most searchers look for information first. Google shows your ad in the same format as other ad results so users are accustomed to seeing and clicking on ads.
RESPONSIVE SEARCH ADS
Allows you to enter multiple versions of headlines and ad copy for Google to select the best performers to display to users.
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With traditional ads, create one static version of your ad, using the same headline and description each time. Responsive ads allow for a dynamic ad that is auto-tested until you arrive at the version that is best suited for your target audience.
DISPLAY ADS
Use a network of websites in various industries and with an array of audiences that opt in to display Google Ads, known as the Google Display Network.
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The benefit to the website owner is that they're paid per click or impression on the ads. The benefit to advertisers is that they can get their content in from of audiences that are aligned with their personas. These are typically image ads that draw user's attention away from the content on the webpage.
VIDEO ADS
Are displayed before and after (and sometimes in the middle of) YouTube videos.
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Remember, YouTube is a search engine too. The right keywords will place you in front of a video, disrupting the user's behaviour just enough to grab their attention.
5 BIGGEST REASONS WHY YOU SHOULD ADVERTISE ON GOOGLE
DRIVE LEADS OR CLIENTS
HIGH RETURN ON INVESTMENT
FAST EASY TO UNDERSTANT RESULTS
HIGH-QUALITY TRAFFIC SOURCES
